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The making of the CarryMe.tv interactive music video

Music (Carry Me)
Bombay Bicycle Club

Video & Interactive
POWSTER

View the full experience on carryme.tv
The Set

The Shoot

Production
X-Film

Blackmagic
DaVinci Resolve

Powster worked closely with X-Film who handled producing the shoot on the day. The entire production was shot in one day at Camden Studios.

Shot with two Canon C300's and a Canon 7D for taking Stop-Motion stills for reference. Behind the scenes was shot with a Canon 5DMKIII and 4 GoPro Hero3 White cameras.

The grade is one of the final stages of post production and really made the whole visual come to life. Chris Newcombe from X-Film created the grade using DaVinci Resolve.

You can see the difference the grade makes when comparing the image of Jamie below on the monitor, to the final graded image below it.

Direction

Stop-Motion

Andrew Robinson
Director

DragonFrame
Stop-Motion

This was an ambitious shoot with regard to the content we were capturing. We were Stop-Motion animating the band and performers all within a really tight timescale. We created storyboards and an animatic to refer to on the day. This visualised the shots we needed to capture and foresee any technicalities to consider on the day.

We were taking a person and animating them like a stop motion puppet and it was a very immediate and exciting process. With the final experience you, the viewer, become the animator.

Dragon Frame was a powerful tool on this production. It allowed us to capture and preview the animated cycles we were creating on the day, but most of all it aided in the direction of the band and the performers.

This software is used across the world, from small scale productions to huge blockbuster films the likes of Coraline, Paranorman and the upcoming film from Laika, Boxtrolls.

Stop Motion

Interactive Process

Ste Thompson
Creative Director

All Frames

As the user drags from left to right the viewport is shifted like a Zoetrope to view a different 'take'. All 9 takes are synced up so that the change is seamless. We call this technique Orbital Video.

HTML5 video tags, JavaScript, and CSS transitions are used to position and frame the video dependent on the user interaction. Using HTML5 meant we could allow this to work across all devices which allowed video to play in-line in the browser, without an app install.

Interactive Process

Post Production

James Swindells
Director

Adobe
Creative Cloud

Editing the video was a long and intensive process - just to prepare each shot from 9 full HD files was a challenge. A workflow was created where all the footage was synced for each shot before creating a low res gridded version that could be added to the edit. Finally each shot was replaced with full resolution footage creating a ~5K (5760x3240) gridded edit that was later graded and rendered for use in the final video online.

Adobe Creative Cloud was integral to the success of such a unique and complex approach. Expressions within After Effects were used to create the directors cut interaction for the linear edit and the compositing of the additional animation was done in Premiere.

The Crew

Linear Edit



9 animators collaborated on the Linear Edit, and created hand drawn animations to appear on top of the original footage. The shots were split between them and they had one weekend to deliver every shot in the video.

The animators actually provided 9 frame animations which related to each shot, which were then placed over each of the 9 takes. Interaction was simulated using After-Effects expressions to mimic the user interacting and animating the sequences and the drawings for the final output.

The Band

Credits


Created by




Directed by








Produced by




DANCER1
AMBER DOYLE
DANCER2
LUKE DIVALL
PRODUCER
PAUL HARRY THOMAS
1ST AD
NATHAN HORROCKS
PRODUCTION COORDINATOR
CATHERINE "SANDY" SANDERS
PROD MANAGER
SAMIR GUESSOUS
DOP
CHRIS NEWCOMBE
1ST CAMERA ASSIST
DANIEL HURLEY
GAFFER
DEAN CHAMBERS
GRIP
JASON SYNNOTT
CHOREGOGRAPHER
LISA LEE
MAKE-UP
SALLY MIURA
COSTUME
SOPHIE O'NEILL
POST
SARA RIDING
&
HARJ BAINS
FRONT-END
CARL LARSON
PROD ASSIST
MATT HOWEY-NUNN
RUNNERS
JENNY CAMPBELL
&
TOMO DAVIES
&
TERESE BROCHNER CHRISTENSEN
LOCATION
CAMDEN STUDIOS


2D ANIMATORS
ANNA GINSBURG
&
LOUP BLASTER
&
GEORGE WHEELER
&
JAKE EVANS
&
DANIEL SHERER
&
GRACE HELMER
&
MARK PRENDERGAST
&
AARON COOK
&
LUIZ STOCKLER