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For Plan B's album release iLL Manors, we gave users the opportunity to tweet their thoughts on the gritty subject matter of songs and have their messages tagged up by a graffiti artist and projected onto iconic buildings across London. Each user received a personalised image of the result.
Locations projected onto included The Houses of Parliament and The National Gallery. A truly ground breaking and cross media campaign.
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POWSTER have developed ground-breaking world first technology they have named FrameShift™. It allows the user to shift frames of video as the video content is playing. These can be sequenced to create animation controlled by the user.
The application uses the YouTube Chromeless API and pulls in the video to a Flash file embedded into the Facebook newsfeed/timeline. There is an AS3 layer on the video which allows users to change between video feeds simulating animation.
Users can literally control an element of the video, while the rest of the video continues to play.
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4 music videos shot and edited to work individually, then brought together to form one synchronised visual. Each video is a separate YouTube embed on the official website for the Paper Crows.
The 4 music videos can be shared together as a group to Facebook or embedded as a giant highlighted timeline share. It was added as a Facebook tab and added as a splash page on the official site.
Below videos is a crowd of crows formed by anyone Tweeting #papercrows. The campaign spans across Facebook/Twitter/YouTube/Vimeo to form a truly social and ground-breaking campaign.
See the full Facebook here
To promote all 4 Indiana Jones movies being released on Blu-ray, we created a full campaign strategy stretching 5 months. The campaign included Facebook content, backdated posts, Twitter content, strategy, weekly analytics, interactive apps and games and full community management.
The campaign showcased backdated content written by POWSTER in first person character as Indiana Jones himself. This was shown on highlighted stories and interactive in-feed Facebook widgets.
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For Flux Pavilion and Doctor P's single "Superbad" we created a hand drawn, noir motion comic. The video was on major music channels, and featured on the YouTube music page as a 'Late contender for dubstep video of the year'
We also created a social media posting timeline, a full poster with QR to watch the video, the single packshot and supporting assets for social media skins.
Play the Interactive Film Poster
For Steven Spielberg's new Tintin adaptation, we developed an interactive point and click game based around the original movie poster, incorporating 3D elements and original voice actors from the film.
The tab and game had a staggering 9 minutes average dwell time, truly captivating users into the Tintin universe.
View the Hammer Smash-Up
We developed an online app that allowed the user to 'Smash-Up' any website by clicking or flicking the mouse on any adverts and content.
The user can also summon a wormhole that takes them to a randomly selected Thor related website. This application was a finalist in the Blades Awards 2011.
Play Nero Arcade Preview
For Nero's "Welcome Reality", we created a side scrolling beat 'em up inspired by the video for Nero's huge track 'Me and you'. The game features 5 bespoke levels and 3 playable characters. This was the world's first album preview launched as a game.
To promote Jackass 3D, POWSTER flew to L.A. to direct a film shoot with the cast. The result was a highly viral and successful Facebook campaign where the cast ransack a users profile in true Jackass style!
View the Virtual Crowd (tweet #biffylive to drop in!)
For Biffy Clyro's live stream of their Revolutions DVD we built hype and fan community by creating a virtual crowd Twitter visualisation. Users who tweeted #biffylive were added to the crowd during the countdown. The stream was received with huge success and the hashtag lived on through later festivals.
Users even communicated within the crowd to one another via twitter building tweets and causing #biffylive to trend on Twitter.
View the interactive Facebook App
We designed an application for the Paranormal Activity 3 movie that incorporated aspects of the viewers Facebook page into a bespoke sequence. The users profile picture was shown in place of the picture in the iconic scene from the trailer where they find the cursed burnt photo.
We recorded state-of-the-art binaural audio adding 360˚ immersive sound using a full binaural audio recording head.
The application won a BT Digital Music Award 2010 under the judge choice "Best Music App" category. The application was also a finalist at the Adobe Max Awards 2010.
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For the Japanese Popstars track 'Joshua', we created a full stop-motion, digitally augmented, Facebook music video that allows the user to feed their friends to Joshua on Facebook.
Preview the Lykke Li video Channel
We created micro music videos for James blunt, Plan B, Rumer and more. We built a series for Lykke Li that has been viewed over 7.5 million times on YouTube.
Preview the interactive Music Video
We developed an interactive video experience that pulls in the user's current Facebook data for Chase and Status' single 'Let You Go'. The viral converted users into lovers of the music video.
Preview the interactive YouTube video
For The Streets' single 'Computer and blues' we built an interactive YouTube experience where the user chooses a path through the video.
Preview the interactive Trailer
A 5 channel video sequence that truly converts users into fans of the franchise. The application takes the user's data, integrates it into the video and builds a custom embeddable ID badge for the user to keep at the end.
For Professor Green's track 'Monster' we created an Interactive music video that included the users name and photos into the sequence.
We built an interactive Facebook tab', that included an innovative picture tag message application that allowed users to tag their friends onto their friends profile page.