Agent Argylle - Spyify Yourself
From the twisted mind of Powster & Universal Pictures comes Agent Argylle: Spyify Yourself — a custom SDXL AI photo generator which transforms you into a 00’s video game-styled secret agent!
Our approach
To reach the 18-49 demographic, we enlisted the film's furry superstar (and nepo kitty) "Chip the Cat" to create a set of quirky social promos. These were storyboarded, scripted, filmed and edited by our in-house AV team using handcrafted props to walkthrough the experience from Chip’s perspective.
Through a partnership with IMAX, fans were invited to create their secret agent aliases by scanning QR codes across standees in IMAX cinema foyers. To round out the 360 digital campaign, the experience was also seeded creatively via promotional banners and CTAs on the Powster-built Argylle official movie sites globally,.
The results
Powster launched Agent Argylle in 130 countries, supporting Universal in introducing this brand new film IP to fans all over the world. We saw a huge success in seeding fans to the experience through the Powster Movie Platform promotional banner and managed to level up the traditional digital photobooth with sleek art direction and AI integration.
