Charlotte Tilbury AR
Working in partnership with Charlotte Tilbury and Dimension Studios, Powster combined Volumetric Capture with an Augmented Reality portal for a digital, immersive first.
Our approach
At Dimension Studios, we volumetrically captured the glamorous Charlotte Tilbury using their 360 sensors and cameras set-up. Powered by 8thWall technology, this beautifully designed experience integrates that realistic holographic visualisation of Charlotte and hundreds of thousands of particles to create a magical moment for Charlotte Tilbury fans.
The results
For the first time, Charlotte was able to appear in front of her fans anywhere they were located to personally invite them into her own world to discover the latest launch in the Pillow Talk range. The power of the avatar gave fans that personal connection to Charlotte herself, creating a lasting impression.
