Dare to Say Candyman
By combining WebAR face tracking with the Google Speech-to-Text API, we created the world's first voice-activated face effect on the web. Fans had to say "Candyman" five times to summon the final trailer for the 2021 prequel.
Our approach
As fans watched bees swarm around their faces, the iconic horror villain swiped at the screen with his rusty hook, unlocking the exclusive final trailer. With 8th Wall’s auto-record feature, they could download and share their reactions, spreading the trailer virally online.
The results
This unique experience used voice recognition to detect "Candyman" in over 120 dialects & six languages, while 8th Wall’s WebAR face effects worked seamlessly in browsers on both mobile & desktop.
By bringing the thrill of Candyman to life, we immersed audiences in urban legends & storytelling, generating over 500K interactions at launch & major industry buzz.