Evil AI
To celebrate the ascension of Evil Dead Rise in UK cinemas, we created an authentic 3D modelled replica of the iconic 'Book of the Dead.' We fed its nightmarish demonic illustrations and text-to-image prompts into a custom SDXL model, to create a chilling digital experience.
Our approach
Curating a library of Deadite illustrations from the tainted text, we trained a powerful custom SDXL model and used ControlNet to ensure the likeness of the user.
Through this AI generator, horror fans could transform into 'Deadites’ and unleash their dark sides in a demonic twist on the traditional photobooth experience.
The results
Levelling up the traditional movie photobooth to craft an immersive digital experience at the movie's experiential screening, fans enthusiastically shared their demon doppelgängers across social media, and immortalised themselves in the Evil Dead universe.
Thousands of fans contributed to the film's theatrical success by spreading awareness and fear online through their bespoke shareables.
The digital campaign garnered wide critical acclaim winning a Silver Shorty and Creative Circle award for the use of Generative AI, whilst Evil Dead Rise became the highest-grossing movie in the franchise, earning over $145 million at the global box office.
