What is it?
An online destination for the making-of and launch of Newton Faulkner’s fourth album ‘Studio Zoo’ with RCA, OMG Management and Livestream where fans could watch the entire album production process live as well as watch Q&A's and performances, participate in competitions and give social media feedback in real-time. The experience also connected physical items in Faulkner's studio home to Twitter’s API, allowing fans to use of a series of hashtags to unlock animal noises and move objects in the house.
Client: Sony Music
Date: 9th July 2013
Official Video for 'Losing Ground' - 21st August 2013